Instagram Introduces Paid Subscriptions for Creators and Influencers

Instagram users in the United States will soon have access to unique content and features by following a handful of artists and influencers. The firm said in a blog post that trial memberships will begin today, with additional authors to be added in the following weeks.

People who subscribe to the material creations they follow, such as exclusive lifestyles and tales, will pay a monthly subscription.

Subscribers will also get a purple badge next to their username to show the creator that they are a subscriber. Creators will be able to pick their membership pricing, which will range from $0.99 to $99.99 each month.

Instagram’s Co-Chief Product Ashley Yuki told TechCrunch that the company will not slash creators’ subscription fees “until at least 2023.”

THE EARLY CONTEST INVOLVES 10 CREATORS, INCLUDING SEDONA PRINCE, OLYMPIAN JORDAN CHILES, AND ASTROLOGER ALIZA KELLY.

In a Facebook post, Mark Zuckerberg, CEO of Meta, the owner of Instagram, said, “I’m thrilled to continue providing tools for artists to make a livelihood from their creative work and get those tools into the hands of more creators soon.”
Instagram CEO Adam Mosseri said in a video today that subscriptions are “one of the finest methods” for influencers and artists to have a consistent income.

Some artists have already begun to monetize Instagram features such as Close Friends by charging fans a fee for access to Stories off-platform.

Instagram and Facebook aren’t the only firms launching subscription models to fight with TikTok; Twitter launched Super Follows in 2021, and some producers provide extra subscriber content off-platform on Patreon or Substack.